Cinnamon Burst Cheerios
I desperately wanted to like this cereal. I went to the store specifically seeking this cereal. I have been super-excited about the cereal since I first caught wind of its existence. I like Cheerios. I like the flavor of cinnamon, both natural and artificial. I did not like Cinnamon Burst Cheerios.
This concoction looked perfect on paper, and really, there’s only one problem with this cereal — but it ended up being the killer. The folks at Cheerios clearly built this flavor under the assumption that the consumer was going to put milk on it. I don’t. Part of the “sweetness” profile of the cereal consists of a coating over the cereal that presumably would dissipate into the milk, but without milk provides a less than pleasant, chemical-laden flavor. That was enough to ruin it for me. Once you get through that, the cereal is actually quite tasty, but I found my self dreading the initial reaction of every bite I put in my mouth — not the way cereal should be enjoyed.
What I liked:
- the idea of this cereal
What I didn’t:
- the execution of this cereal
- the chemical tasting, super-sweet film over each morsel
- that I dreaded each new bite
- that I didn’t fall head over heals for this cereal
Bottom line: You’ll probably really enjoy this cereal of you eat it with milk. Otherwise, tread carefully.
